You're looking at an example of a hollerpage.
(1) :a web page that easily and dramatically communicates through words, photos and videos
(2) : an easy to make landing page where you can feature news about your business or personal life
(3) : a web page that works together with your website, facebook timeline, and twitter account to amplify your web presence to feature your business or personal adventures
(4): an online software product that gives people the ability to create hollerpages.